How is a brand different from a logo?

A brand is not a logo or a tagline. A brand is a set of ideas and images (including a logo) that set an expectation of what our community is about. Our brand is our unique story based on how people experience Owatonna. It is comprised of photos, messaging, graphics and other branded elements that capture the Owatonna experience.

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1. What is a branding strategy?
2. How is a brand different from a logo?
3. What was the process for developing a community-wide brand for Owatonna?
4. Why does the city need a brand?
5. What does the icon in the new logomark represent?
6. When will I start seeing the new brand?
7. Will the new brand replace the City’s seal and coat of arms?
8. Can my business or organization use the new brand?
9. How much did this cost and how was it paid for?