When will I start seeing the new brand?

You will start seeing the brand digitally through each entity’s social media and website. You will also see new print materials, signage and apparel. Over time, when new materials need to be replaced or created, you will see the new brand being replaced where the previous logo and branding was used. As City staff incorporate this new brand into its materials and operations, we will continue using current supplies as we look for opportunities to replace the former logo with our new set of comprehensive branding tools to create a consistent and positive impression for all those who encounter our services, amenities and employees. Using creative tools and strategies, we will close the gap between Owatonna’s existing brand reputation and one that aspires to reflect Owatonna today and into the future.

Show All Answers

1. What is a branding strategy?
2. How is a brand different from a logo?
3. What was the process for developing a community-wide brand for Owatonna?
4. Why does the city need a brand?
5. What does the icon in the new logomark represent?
6. When will I start seeing the new brand?
7. Will the new brand replace the City’s seal and coat of arms?
8. Can my business or organization use the new brand?
9. How much did this cost and how was it paid for?